In more than 23 years as a commercial real estate service provider, most of my best clients have originated via a direct referral from a friend, business associate, or past client.
Certainly in the 6+ years since establishing my own niche oriented firm ("Tenant Representation" for office space users throughout Greater Boston/Eastern Massachusetts), referrals have been an even more important part of my business development successes. Yet I am admittedly still guilty, as the article below suggests, of not pro-actively ASKING for referrals on a consistent basis. Some great reminders below.
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